Marketing

Effective marketing in the legal world is about trust, not slogans. This section explores how plaintiff firms communicate their mission, educate the public, and build reputations rooted in authenticity. From digital strategy and storytelling to media relations and community outreach, IB members share approaches that elevate awareness and strengthen the profession’s collective voice.

How to Compete with Giants: Smart Marketing Strategies for Small Law Firms

Small law firms don’t need big budgets to stand out. By focusing on niche expertise, authentic storytelling, and smart use of local SEO and technology, small practices can compete—and often outperform—larger firms through strategy, agility, and meaningful client relationships.

By Judy Chaney

/ 12 Oct 2025

A man and woman standing at a white board going over ideas.