Judy Chaney

As Director of Marketing & Events, Judy Chaney crafts impactful marketing strategies that resonate with audiences and deliver exceptional results for law firms. She also coordinates IB events that leave a lasting impression throughout our membership.

New Lawyers Working Group: The Courage Needed To Be a Trial Lawyer

Being a trial lawyer isn’t for the faint of heart. It means standing up for ordinary people against billion-dollar corporations and insurance giants that will always have more lawyers,

By Judy Chaney

/ 15 Oct 2025

Group of legal professionals talking at an event promoting the New Lawyers Working Group, scheduled for October 16, 2025.

IB Day of Action 2025: The Helping Paws Initiative

The 2025 IB Day of Action unites member firms nationwide to support animal shelters through donations, volunteering, and adoption drives. The Helping Paws Initiative makes a tangible impact for animals in need—one paw at a time—showcasing the Injury Board’s commitment to compassion and community.

By Judy Chaney

/ 14 Oct 2025

How to Compete with Giants: Smart Marketing Strategies for Small Law Firms

Small law firms don’t need big budgets to stand out. By focusing on niche expertise, authentic storytelling, and smart use of local SEO and technology, small practices can compete—and often outperform—larger firms through strategy, agility, and meaningful client relationships.

By Judy Chaney

/ 12 Oct 2025

A man and woman standing at a white board going over ideas.

Cutting-Edge Insight: How Law Firms Can Prepare for AEO

Search is evolving fast. As AI systems deliver direct answers, Answer Engine Optimization (AEO) helps law firms stand out by ensuring their content is credible, clear, and trusted. This post explores how firms can prepare for the next era of online visibility and client engagement.

By Judy Chaney

/ 25 Aug 2025

Person using a tablet with digital icons representing Answer Engine Optimization (AEO) and AI technology.

IB Members in Action: Major Wins and Momentum Across the Country — Q2

Across the country, Injury Board members continue to secure landmark verdicts, achieve groundbreaking settlements, and strengthen their communities. This quarterly roundup highlights the dedication, collaboration, and shared successes driving the IB network forward.

By Judy Chaney

/ 16 Jul 2025

Group of professionals standing in a circle with hands joined in teamwork, symbolizing unity and collaboration within the Injury Board community.